issue # 8  April 2013
In this issue
  • A Message from BrideLive.
  • Ask For Reviews, But Not Just For Good Ones.
  • How Does Your Website Speak To The Bride?
  • What Type of Content Grabs Her Attention?
  • Why Writing Can Be Right For Your Business.
Upcoming Webinars
Yesterday we held our "Getting on the Preferred Vendors List" Webinar presented by Rick Brewer of Get More Brides. For those of you who missed out, you can view the recording by visiting the Consultants Corner page on our website or by clicking here.

Our next webinar will be:

When: Wednesday, June 5th Time: 5pm Pacific/8pm Eastern

We are still in the process of confirming the topic and speaker, so we will send out more specific information at a later date.

Each one of our Consultants Corner Webinars are developed with you, the vendor in mind. A lot of thought and hard work goes into each one. If there is a specific topic you would like us to cover or if you are interesed in becoming a featured guest speaker, we would love to hear from you. Send an email to webinar@bridelive.com.
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A Message from BrideLive
April marks the beginning of the madness we like to call the wedding season. Over the next 7 months wedding vendors will be kicking it into high gear and making dreams come true for thousands of brides around the world. For many of us, a career in the wedding industry starts as a part time job and then becomes a reflection of who we are. For me, I have always strived to sell myself and my capabilities rather than just a service. This has allowed my sales consultations to be more personal and helped me prove to my clients that they made the right decision in choosing me. It has never been about the money, it has always been more about sharing what I love to do with others and getting a huge hug at the end of the night!

I have carried this philosophy over to BrideLive and if you have ever been in one of our webinars, or spoken to our amazing staff, I believe you would agree with me, we aim to please. This wedding season, I challenge you to approach each and every gig as if it was your best friend’s wedding, and don’t let the Bride-Zillas get you down.

Happy Wedding Season Everyone!

Bob Scott

P.S. If you would like to contribute information to be included in this newsletter and on the BrideLive Blog, please contact tawnyl@bridelive.com for more information.

Ask For Reviews, But Not Just For Good Ones

Testimonials are becoming somewhat obsolete as savvy consumers know that a business will only post favorable comments on their website. Because a review is perceived to be more authentic than a testimonial, many wedding professionals have started to put newsfeeds on their website showcasing reviews from popular sites like...

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How Does Your Website Speak To The Bride?

With the click of a button, brides can save their ideas, share their inspirations, loop in their guests, shop their whims and yes, book their vendors. Real weddings inspire vendor choices and venue selections. Brides are bombarded with ideas for palette choices and décor ideas. There are so many different vendors competing for her attention that...

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What Type of Content Grabs Her Attention?

Those who have been in the wedding business for a long time know things have really changed. There once was a time when a bride was recommended to you by a client or vendor, she saw your ad in a magazine, she found you by attending a bridal show, or she received a phone call from you. For the most part you were promoting your service to an audience that had a much more limited exposure to...

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Why Writing Can Be Right Business

Very few wedding professionals access their knowledge and write about it beyond the confines of their own blog or Facebook page. When you advertise in a wedding magazine, on a wedding website, in a newspaper, mail your brochure or call leads from a bridal show you are pushing your services. Think about the difference in your posture if you write an article that is published in a wedding magazine...

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