issue # 5  January 2013
In this issue
  • A Message from BrideLive.
  • Using Social Media for Two-Way Communication.
  • Interested in Pinterest?
  • Don’t Neglect Your Blog.
  • Wedding Business Contracts
  • Using Editorial Calendars in Social Media
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A Message from BrideLive
For many of us, the New Year represents a chance to make positive changes. The gym memberships increase, weight loss programs get started, cigarette packs get thrown out and the unfulfilled promises for radical change abound.

The problem with resolutions is they often take discipline and continued conscious effort before they become internalized as a way of life. There are certain practices that may seem like baby steps toward change but are not difficult and can add up to amazing benefits to your wedding business.

Here is a sample list of baby step business resolutions:
  1. Send thank you cards and emails to prospects you have provided estimates to, new clients and when the service is complete. Ask for recommendations, reviews and Facebook likes.
  2. Ask for the sale. Sometimes that’s all it takes to close the deal.
  3. Follow up on estimates. Done skillfully it can help you gain customers you wouldn’t have had and sometimes even more importantly find out why you lost the sale.
  4. Think about add-on sales. It easier to sell an existing customer something additional than gain a new customer.
  5. Network with businesses that are an earlier rung on the planning ladder than your business.
  6. Clean your office/showroom and update display samples, photos and videos.
  7. Update your website with new images and videos.
None of these are costly or difficult to implement. What would your list be? The whole BrideLive team wishes you a happy, healthy and prosperous New Year.

P.S. If you would like to contribute information to be included in this newsletter and on the BrideLive Blog, please contact tawnyl@bridelive.com for more information.

Social Media  Communication

With the use of social media, it’s easier than it ever has been to quickly brand and market your wedding or event business online in a fairly inexpensive manner. And while social media can be an extremely effective marketing tool, it’s important to remember that it’s not just about pushing your messaging to your followers. In other words, the purpose of using social media shouldn’t be to just talk at your followers, it should be to talk with them.

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Interested in

With nearly 23 million users after just two years in existence, Pinterest has certainly made a big splash in the pool of popular social media platforms. Even if you aren’t using Pinterest now, there’s no doubt that you’ve at least heard its name in recent months. But before you just brush Pinterest off as one too many social media options to add to your mix, take a minute to consider how Pinterest, if used effectively, could be one of your most successful tools.

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Even though blogging certainly isn’t the newest social media platform to hit the scene, it’s still an extremely vital part of your business as a wedding professional.

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It’s surprising how many wedding professionals do not use a contract to formalize an agreement for the wedding services they provide.

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While social media itself may be a free tool, making those tools a successful piece of your wedding business marketing takes a lot of time.

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