November 7th Webinar.
A Message from the
Don't Get Lost in iOS 6 Maps.
Dealing With Negative Reviews.
Marketing Does Not Equal Advertising.
When You TroubleShoot Watch Your Aim.
Click Here to Register
a decision that serves their best interest should be the goal of
salesperson. Your ability to handle objections or hidden requests can
turn no sale
into more sales. Uncover the real objection, offer a solution and
no decision the wrong decision
Objections are hidden requests for more information
the real objection
Ask our team of
consultants a question on Facebook or Twitter
A Message from
I had the pleasure of
attending the wedding for a dear friend and co-worker here at
Z. Most of you know Pete as the guy that handles your technical
issues, but on
Friday September 21st he was "The Groom".
Being an Entertainer for
the past 10 years, I can't remember the last time I was able to
just attend a
wedding instead of being a part of one. It really had me thinking
about what we
do as Wedding Vendors. To us this is a job, to the guests this
is a party, but
to Bride & Groom, this is an event they have dreamed about their
For the last 10 years I get
sick with nerves the Thursday before a weekend of events. These
nerves kept me
on my toes and reminded me that I did care about what I was
doing, and I truly
understood how important this was to the people that trusted me
to handle their
day. Now don't get me wrong, I am sure that many of you handle
better than I did, but the point remains...
We work in an industry like
no other; there are no second chances, and no rescheduling. For
the most part
our clients have never done this before, and they trust us on not
than our word. The vendors that are the most successful are those
empathize with their clients, and embrace this great
Pete's wedding was awesome,
filled with love and fun. The perfect balance of elegance and
craziness that I
believe makes a great party. Pete and his lovely wife Stephanie
advantage of being part of this "crazy" wedding
industry and knew
exactly what to expect. Most of your clients will not have this
it is up to us to guide them, and help them to enjoy their big
day as much as
Pete and Stephanie did.
At the end of the day, the
things that separate one vendor from the next is not always what
we do on the
wedding day, but what we do for the clients before.
Until next time,
P.S. If you would like to
contribute information to be included in this newsletter
and on the BrideLive Blog, please
contact firstname.lastname@example.org for more information.
Don't Get Lost in iOS 6
The tech world has been
abuzz recently with the release of the new Apple
iPhone 5 and iOS 6 software
updates. With nearly every new software release on
any device, users are
typically quick to find bugs and problems that
detract from the user
experience. However, the major bug with Apple's
release is affecting wedding
business owners too along with Mac users.
What Do You Do
If You Get A Negative Review?
The evolution of
testimonials and how they are used to cultivate new
business has turned into a
revolution of reviews becoming a front and center
concern for wedding
professionals. No longer can you expect to scan
thank you notes or quote
clients on your website and expect that to be
perceived as enhancing your
credibility. Brides are far savvier. They know that
you will only post positive
statements on your site.